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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A) Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
B) Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
C) Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
D) Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

2. When you go to View HTML code section at selected Form record you can only see the iframe tag

A) False
B) True

3. Which are true about Salesforce Engage

A) You can use Salesforce Engage with Gmail by downloading an extension
B) Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
C) Salesforce Engage is not supported for Salesforce sandbox accounts
D) You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
E) Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector

4. Select Assets that allow to Adjust prospects score

A) Automation Rules
B) Engagement Programs
C) PI Completion Actions
D) Segmentation Rules
E) Tables

5. A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A) The %%content%% variable tag in the layout template code was missing.
B) The form HTML embed code in the layout template code was not used.
C) The landing page on a browser with the cookies cleared was not tested.
D) The same layout template on both the form and the landing page was not used.

Solutions: