IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 M2090-618 guide torrent materials
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IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: IBM Business Analytics Midmarket Portfolio | 30% | - IBM Cognos Express family - Deployment options: on-premises, cloud, appliance - Cognos Insight and SPSS offerings |
| Topic 2: Sales Positioning and Value Proposition | 25% | - ROI and total cost of ownership - Competitive differentiation - Easy to buy, install, and grow messaging |
| Topic 3: Selling Process and Objection Handling | 20% | - Addressing common customer objections - Financing and licensing models - Needs assessment and qualification |
| Topic 4: Midmarket Business Analytics Market Overview | 25% | - Midmarket customer pain points by department - Key industry trends and business challenges - Value of business analytics solutions |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Question 1
Where can you find specific Business Analytics Midmarket customer success stories?
A. DeveloperWorks
B. Customer Reference Database
C. AnalyticsZone.com website
D. IBM.com Website
Question 2
Which entitlement type does a user need to receive a personalized report from IBM Cognos Express?
A. IBM Cognos Express Recipient User
B. IBM Cognos Express Consumer User
C. IBM Cognos Express Performance Management User
D. No entitlement is required
Question 3
Where do Partner leads need to be registered to earn the Midmarket incentive?
A. Software Value Incentive
B. Software Value Plus
C. Global Partner Portal
D. Software Quote and Order
Question 4
You are in a meeting with the VP of Finance. Which would be a high yield question to ask?
A. Can you tell me how you track the daily volume of your call centers by region and service center?
B. Do you have visibility into how your suppliers are impacting your production line efficiency?
C. How do you communicate plans and forecasts to other groups in the company such as operations, research and development and sales?
D. Are business users able to create reports and analyze information or are they reliant on IT for this information?
Question 5
A sales organization believes low sales value = low service value. What could you say to overcome that objection?
A. Compared to IBM Cognos Business Intelligence. Midmarket solutions have a lower cost of entry while retaining similar services revenue opportunities
B. Smooth glide path to the Enterprise solution
C. Start small, show immediate value then grow; Use trial to demonstrate ease and value; Show how they can leverage Excel skills
D. Stress the "Easy to Buy" Midmarket message, the products are packaged and priced right; Start small, start anywhere, deliver immediate value, and grow; Recommend available compelling IBM Global Financing offerings
Solutions:
| Question 1 Answer: D | Question 2 Answer: B | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: C |



