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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Bidding and Budget Management | - Budget optimization - Smart Bidding strategies |
| Topic 2: Measurement and Performance Optimization | - Conversion tracking - Performance analysis |
| Topic 3: Google Search Ads Fundamentals | - Google Ads auction and Ad Rank - Search advertising concepts |
| Topic 4: Campaign Setup and Optimization | - Match types and search intent - Keyword planning and targeting - Campaign structure and settings |
| Topic 5: Ad Creation and Assets | - Ad assets and extensions - Responsive Search Ads |
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?
- A. Gourmet coffee beans
- B. Coffee
- C. Holly should add as many keywords as possible and then use the CPM method.
- D. -tea -free -samples
Correct Answer: A 🗳️
Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What problems will Google AdWords have with this ad, based on this headline and content?
- A. Henry cannot advertise cars in Google AdWords.
- B. Henry cannot use upper case letters in the content area.
- C. Henry can only have one exclamation point per line.
- D. Henry can only have one exclamation point.
Correct Answer: D 🗳️
Which of the following provides you an excellent way to reach your users even if they are
physically located in non-native areas?
- A. Device targeting
- B. Location targeting
- C. Keywords targeting
- D. Language targeting
Correct Answer: D 🗳️
You are serving as a consultant for a golf course in your city. The owners of the course are concerned about the clickthrough rate of their Google sponsored link ad. You tell the clients that their ad is actually performing well based on the clickthrough rate. Which of the following statements, according to Google, is an indicator that an ad group is performing very well?
- A. A CTR over one percent on Google is very good.
- B. A CTR over ten percent on Google is very good.
- C. A CTR over two percent on Google is very good.
- D. A CTR over fifty percent on Google is very good.
Correct Answer: A 🗳️
A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?
- A. Session cookies
- B. Third party cookies
- C. Persistent cookies
- D. DART cookies
Correct Answer: D 🗳️
