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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

A) Gourmet coffee beans
B) Coffee
C) Holly should add as many keywords as possible and then use the CPM method.
D) -tea -free -samples

2. Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What problems will Google AdWords have with this ad, based on this headline and content?

A) Henry cannot advertise cars in Google AdWords.
B) Henry cannot use upper case letters in the content area.
C) Henry can only have one exclamation point per line.
D) Henry can only have one exclamation point.

3. Which of the following provides you an excellent way to reach your users even if they are
physically located in non-native areas?

A) Device targeting
B) Location targeting
C) Keywords targeting
D) Language targeting

4. You are serving as a consultant for a golf course in your city. The owners of the course are concerned about the clickthrough rate of their Google sponsored link ad. You tell the clients that their ad is actually performing well based on the clickthrough rate. Which of the following statements, according to Google, is an indicator that an ad group is performing very well?

A) A CTR over one percent on Google is very good.
B) A CTR over ten percent on Google is very good.
C) A CTR over two percent on Google is very good.
D) A CTR over fifty percent on Google is very good.

5. A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?

A) Session cookies
B) Third party cookies
C) Persistent cookies
D) DART cookies

Solutions: