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Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Measurement and Optimization | 20% | - Identifying and resolving issues - Key metrics and reporting - Optimization techniques - Conversion tracking |
| Topic 2: Introduction to Google Display Network | 15% | - Core concepts and benefits - Campaign objectives and use cases - Reach and scale across platforms |
| Topic 3: Ad Formats and Creation | 20% | - Uploaded image and HTML5 ads - Compliance and policies - Ad creative best practices - Responsive Display Ads |
| Topic 4: Bidding and Budget Management | 20% | - Manual bidding options - Automated bidding strategies - Budget allocation and pacing - ROI and performance goals |
| Topic 5: Targeting and Audience Solutions | 25% | - Audience targeting methods - Remarketing and similar audiences - Contextual and placement targeting - Demographic and geographic targeting |
Google Display Exam Practice Test Sample Questions:
Which of the following bidding strategies will you use if you are focused on a particular customer action, such as leads or purchases?
- A. CPM bidding
- B. Manual CPC bidding
- C. CPA bidding
- D. Automatic CPC bidding
Correct Answer: C 🗳️
Lila has created a display campaign to help support her consulting business. The ad has been
running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?
- A. Conversion optimizer
- B. Keyword tools
- C. My Change History tool
- D. Display ad builder
Correct Answer: A 🗳️
Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified
keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast beans. Which keyword wouldn't be a good choice to include in the ad group gourmet coffee beans?
- A. Gourmet coffee beans
- B. Gourmet coffee
- C. Specialty coffee
- D. French roast coffee beans
Correct Answer: D 🗳️
Examine the image given below:
What Google Tool is being used in the image above?
- A. Google Ad Builder
- B. Google Wonder Wheel
- C. Google Rich Media Ad Builder
- D. Google Ads Diagnostic Tool
Correct Answer: A 🗳️
3Which of the following tools allows advertisers to specifically target YouTube through the AdWords system?
- A. Placement Tool
- B. Ad Planner
- C. AdWords Conversion Tracking
- D. Video Targeting
Correct Answer: A 🗳️
