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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Creating & Customizing Reports | 25% | - Scheduling and sharing reports - Predefined reports and dashboards - Report editor and custom tables - Filters, segments, and date ranges |
| Topic 2: Performance Analysis & Interpretation | 30% | - Device, location, and audience insights - Campaign, ad group, keyword analysis - Impression share and competitive metrics - Identifying trends and anomalies |
| Topic 3: Advanced Tools & Optimization | 10% | - Using reports to optimize campaigns - Automated reports and alerts - Data Studio / Looker Studio integration |
| Topic 4: Introduction to Measurement & Reporting | 15% | - Importance of measurement strategy - Key metrics and dimensions - Reporting interface navigation |
| Topic 5: Conversion Tracking & Attribution | 20% | - Linking Google Ads with Analytics - Setting up conversion actions - Attribution models overview - E-commerce and value tracking |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?
- A. Kenny won't see the statistics on the client's site because he's also using Google AdWords.
- B. Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.
- C. Kenny should wait for at least 24 hours before expecting to see the statistics generated.
- D. The client's site probably hasn't had any visitors yet
Correct Answer: C 🗳️
Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a large keyword list for his business. What problem may Tom encounter with a large keyword list?
- A. Too many keywords will consume Tom's entire budget.
- B. Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks.
- C. None! Tom should include as many keywords as possible to generate clicks to his site.
- D. Too many keywords will cause Tom's ad to not show in the Google Content Network.
Correct Answer: B 🗳️
When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?
- A. Landing page and conversion page
- B. Test page and live page
- C. Test page and conversion page
- D. Landing page and conversion page
Correct Answer: C 🗳️
You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?
- A. You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.
- B. You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.
- C. You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
- D. You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.
Correct Answer: A 🗳️
When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?
- A. Landing page and conversion page
- B. Test page and live page
- C. Test page and conversion page
- D. Landing page and conversion page
Correct Answer: C 🗳️
