Salesforce Certified Marketing Cloud Engagement Administrator MCE-Admn-201 exam torrent materials
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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Compliance and Security | - Privacy and regulatory compliance
|
| Topic 2: Analytics, Reporting, and Optimization | - Tracking and reporting
|
| Topic 3: Email Marketing Operations | - Content and campaign execution
|
| Topic 4: Automation and Journeys | - Journey Builder fundamentals
|
| Topic 5: Subscriber and Data Management | - List and data management
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
- A. File Transfer Activity
- B. Data Extract Activity
- C. Decryption Activity
- D. Import Activity
Correct Answer: A 🗳️
Explanation: Only visible for GuideTorrent members. You can sign-up / login (it's free).
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
- A. Mobile subscribers are not counted as contacts.
- B. Only active email subscriber is counted.
- C. Synchronized contacts are only counted after sending
- D. There are overlapping contacts in each of the channel
Correct Answer: D 🗳️
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Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
- A. Datorama
- B. Einstein AI
- C. Google Marketing Platform
- D. Interaction Studio
Correct Answer: A 🗳️
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A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
- C. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- D. IP ramp -up is important to establish a positive sender reputation.
Correct Answer: C,D 🗳️
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A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
- A. Data Manager
- B. Marketing Cloud Security Administrator
- C. Marketing Cloud Administrator
- D. Administrator
Correct Answer: C,D 🗳️
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