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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

A) Many -to -One Relationship
B) One -to -Many Relationship
C) One -to -One Relationship
D) Many -to -Many Relationship

2. A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?

A) CSV download of bounce data in My Tracking
B) Discover Deliverability Complaint Rate Report
C) Automation Studio Tracking Extract
D) Automation Studio Query Activity

3. Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?

A) Remove Marketing Cloud Viewer
B) Add Distributed Sending user
C) Remove Marketing Cloud Channel manager
D) Add Marketing Cloud Security Administrator

4. A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?

A) Advertising Studio
B) Web Analytics Connector
C) Web and Mobile Analytics
D) Personalization Builder

5. A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

A) Winner evaluation
B) Journey re-entry settings
C) Data Extension entry source
D) Run Once schedule type

Solutions: