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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

A) Use images, not text, to improve email look and branding.
B) Add a clear, brief, and urgent call-to-action.
C) Send earlier in the day to give subscribers more time to check email.
D) Include relevant preheader text in every email.

2. A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

A) Email templates
B) Data Extensions
C) Portfolio
D) Preference Management

3. Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

A) SQL Query Activity
B) Data Extract Activity
C) Filter Activity
D) Segment Activity

4. A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?

A) The email will be sent to the Subscriber Key on the All Subscribers List.
B) The email will be sent to the email address stored on the data extension.
C) The email will be sent to the field marked as the Primary Key.
D) The email will be sent to the email address stored on the All Subscribers List.

5. What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

A) Send three emails on the first day after sign-up
B) Share the email program's value proposition
C) Personalize email content
D) Require that the subscriber refer a friend

Solutions: