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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) Place the audience SQL Query Activity below the exclusion SQL Query Activity.
B) In the step with the two SQL activities, place a wait step between them.
C) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

2. Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which featureprovides a way to automatically maintain a data extension's records?

A) Contact Delete
B) Data Retention Policy
C) Delete Filter Activity

3. Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A) Query the data using a specific date range parameter
B) Use Einstein engagement scores to identify affected users.
C) Filter the data based on a specific date range.

4. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Ensure preferred channel is available in subscriber data.
B) Send both email and SMS to ensure subscribers get NTO's messages.
C) Create one Entry Source for each messaging channel.

5. Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?

A) Incorrect Sending Relationship
B) Failure to choose the send classification
C) Two fields with ''Email Address data type

Solutions: