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Google adwords-search Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ad Creation and Optimization | 25% | - Responsive Search Ads (RSA)
|
| Topic 2: Measurement and Performance Analysis | 15% | - Reporting and optimization
|
| Topic 3: Campaign and Strategy Fundamentals | 20% | - Keyword strategy
|
| Topic 4: Audience and Targeting | 15% | - Location and device targeting
|
| Topic 5: Bidding and Automation | 25% | - Smart Bidding
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Sam has created a Google AdWords advertisement for his consignment clothing store in San
Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?
- A. New 2U Clothes
- B. Best Clothes!
- C. Newly Used Clothes!
- D. G-o-o-d-c-l-o-t-h-e-s
Correct Answer: C 🗳️
You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the Google Network?
- A. The ad must meet the partner requirements.
- B. The ad must be reviewed and approved.
- C. The ad must be prepaid for thirty days.
- D. The ad must be opted into the Google Network.
Correct Answer: C 🗳️
Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?
- A. Organic marketing
- B. Search engine marketing
- C. Search engine optimization
- D. Localized search results
Correct Answer: C 🗳️
You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?
- A. 45
- B. 60 percent
- C. 75
- D. 1.66
Correct Answer: A 🗳️
You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?
- A. Credit card
- B. Bank transfer
- C. Check or Wire Transfer
- D. Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.
Correct Answer: C 🗳️
