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Google Display Exam Practice Test Sample Questions:

1. You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A) Verify that your conversion code is set up correctly.
B) Evaluate performance of campaign regularly.
C) Increase bidding for successful sites.
D) Check the ad creative and the landing page to make sure they are well matched.

2. Examine the image below:

Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color red?

A) In stream video
B) Banner ad
C) In video overlay
D) Image ad

3. Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

A) Average CPC
B) Clicks
C) Average CPM
D) Click Through Rate (CTR)

4. If you are planning a reservation for the YouTube masthead, you'll need to create media that fits the space for the full-width of the YouTube homepage. What size should your media be for the full-width masthead?

A) 750x125 pixels
B) 900x300 pixels
C) 960x250 pixels
D) 800x200 pixels

5. Honey wants to create an advertisement for her business which sells sunglasses online. She would like for her ad to be displayed on YouTube and she wants to use the CPM advertisement method. How does the CPM bidding method work in YouTube?

A) Honey will pay a fee for every 1,000 times her ad is shown to a YouTube user.
B) Honey will pay a flat fee in advance and will be guaranteed displays to YouTube users in increments of 1,000.
C) Honey will pay a fee for her ad whenever people click on her ad.
D) Honey will pay a fee every time her ad is shown to a YouTube user.

Solutions: