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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. What is true about completion actions?

A) Completion actions will not execute for image files.
B) Completion actions are retroactive and will apply to activities done before and after you apply them
C) Completion actions can be criteria based.
D) Completion actions only execute for prospects. They will not affect visitors.

2. LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A) Salesforce Engage and CRM Visible List
B) Email Preference Center and Static Public List
C) Email Preference Center and Dynamic Public List
D) Static Public List and Automation Rule

3. LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

A) Start a company blog and promote a few high-quality pieces of content.
B) Hire an agency to create content.
C) Focus on creating as much content as possible.
D) Post content from other websites on your own site.

4. There is Custom Field Type in Marketing Cloud Account Engagement called Email

A) False
B) True

5. Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

A) Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
B) Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
C) Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
D) Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.

Solutions: