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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 15% | - Advanced analytics
|
| Content and Messaging | 15% | - Email design and deliverability
|
| Data Management and Segmentation | 20% | - Segmentation
|
| Journey Builder and Automation | 20% | - Automation Studio
|
| Discovery and Requirements | 15% | - Gather business requirements
|
| Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Question 1
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
A. File Transfer > Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
B. Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
C. Data Copy or Import File > Query > Data Extract > File Transfer > Data Copy or Import File
D. File Transfer > Data Copy or Import File > Data Extract > File Transfer > Data Copy or Import File
Question 2
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send roughly 300,000 emails a month.
What should they be aware of with respect to sender reputation?
A. They should request a shared IP since their volume is under 500,000 messages per month.
B. They should have one dedicated IP address for every 100,000 messages sent per month.
C. They should have one SAP for transactional sends and another for commercial sends.
D. They should send at least 100,000 messages per month to maintain their sender reputation.
Question 3
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?
A. Use a Triggered Send Data Extension to capture form data and deploy the email.
B. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
C. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
D. Use the WSProxy via SSJS to deploy the email after capturing form data.
Question 4
A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
A. Use Tracking Extract, File Transfer, and Data Copy or Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
B. Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.
C. Use SQL Query and Data Copy or Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
D. Use Data Extension Extract and Data Copy or Import activities from Automation Studio to inject the subscriber into a CloudPage used as an Entry Source by Journey Builder.
Question 5
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
A. Send Log
B. Tracking Extract
C. Data Views
D. Recent Email Send Report
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: A |
