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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Advising and Leading | 23% | - Coaching and advising on communication practices - Strategic counsel to executives and leadership - Aligning communication with business objectives |
| Communication Management | 20% | - Developing business cases and managing performance - Team leadership and resource management - Budgeting, governance and project oversight |
| Strategy Development | 19% | - Defining objectives, strategies and risk planning - Aligning communication with organizational strategy - Situation analysis and stakeholder mapping |
| Reputation Management | 18% | - Building and protecting organizational reputation - Crisis communication and stakeholder trust - Identifying and mitigating reputational risks |
| Ethics and Professional Standards | 10% | - Legal compliance and ethical decision-making - Applying IABC Code of Ethics - Professional accountability and integrity |
| Innovation and Integration | 10% | - Integrating communication across channels and functions - Adopting new technologies and approaches |
GCCC Strategic Communication Management Professional Sample Questions:
Question 1
The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:
A. Agree to be interviewed off the record.
B. Decline the interview.
C. Agree to interview with the chief financial officer (CFO) rather than the CEO.
D. Agree to be interviewed based on the relationship with the reporter.
Question 2
What is the MOST important factor that a communication leader should consider when deciding whether to engage stakeholders on a contentious societal issue?
A. Timing of a response
B. Alignment with business goals
C. Using appropriate channels
D. Consistency with company values
Question 3
Which part of the communication development process should be handled by in-house communication professionals?
A. Video production and web programming
B. Strategy and project management
C. Speech writing and newsletter writing
D. Crisis and emergency communications
Question 4
Which of the following is a well-formed SMART communication objective?
A. Increase staff awareness of industry code of ethics during this fiscal year.
B. Sixty percent of employees enroll in ethical behavior training by 12 June.
C. Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.
D. Produce an eight-page ethics brochure and distribute it to 12,000 employees.
Question 5
A local sports team has received a request from the media regarding the arrest of one of its players on a domestic dispute charge. A local television reporter has contacted the team's communication manager and shared that they plan to report the accusation on the next newscast in one hour. Which of the following should be the communication manager's FIRST response?
A. Stay calm, ask what the reporter has heard and gather as much information as possible, and ask for time to investigate with a promise to call back within an agreed-upon timeframe.
B. Apologize promptly and explain what the team has done to address domestic violence in the past, along with resources available to team members.
C. Remind the reporter that everyone is innocent until proven guilty and the team's attorney will call the station manager about holding the story.
D. Draft a written response, watch the broadcast to confirm exactly what is reported, and then edit and send the response before the story is broadcast again.
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: A |
