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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Personalization and Campaign Execution | - Campaign setup and delivery - Experience and content personalization |
| Topic 2: Marketing Cloud Personalization Fundamentals | - Platform architecture and components - Core concepts of personalization |
| Topic 3: Measurement and Optimization | - Performance optimization strategies - Reporting and analytics |
| Topic 4: Data and Audience Management | - Segmentation and audience building - Data collection and ingestion |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?
A) 1 second
B) 30 seconds
C) 1 minute
D) 30 milliseconds
2. Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
A) Date based
B) API
C) Audience
D) Salesforce data
3. What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?
A) Booster
B) Variation
C) Exclusion
D) Elimination
4. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A) Mobile campaign
B) Web campaign
C) Server-side campaign
D) Email campaign
5. When should you define goals and filters?
A) Over time, when you have something new you want to meausure
B) After launching a campaign that you want to measure against a goal or filter
C) Before launching a campaign that you want to measure against a goal or filter
D) When you are reviewing campaign statistics for a published campaign
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
