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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Make Strategic Content Decisions | 16% | |
| Develop Community Strategies and Processes | 27% | |
| Measure and Analyze Community Success | 20% | |
| Engage and Moderate the Community | 29% | |
| Define and Establish a Community | 8% |
Facebook Certified Community Manager Sample Questions:
A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?
- A. Post content customized by the influencers into the group and boost the posts
- B. Share exclusive access to the influencers Page and content for members
- C. Host a Q&A on Instagram Stories where members can submit questions to influencers
- D. Host live video Q&A sessions in the group where the influencers host the session
Correct Answer: D 🗳️
It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)
- A. Analyze post themes from the last three Aprils
- B. Conduct a search of sustainability keywords
- C. Launch a poll to understand which topics are of interest
- D. Review the geographic locations of group members
- E. Watch the top three nature documentaries released this year
Correct Answer: B,C 🗳️
A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?
- A. How much time the trainer spends on each platform
- B. How much engagement each platform gets
- C. How many current clients found the trainer on each platform
- D. How much the trainer enjoys using each platform
Correct Answer: C 🗳️
A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?
- A. Engagements generated from shares
- B. Likes on the video
- C. Views on the video
- D. Engagements based on new followers
Correct Answer: A 🗳️
An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)
- A. Repost the group guidelines regarding self-promotion.
- B. Remove the member who created the post from the group.
- C. Reply to the post and explain that this behavior is not allowed.
- D. Delete the post and use the Give Feedback feature.
Correct Answer: A,D 🗳️
