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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Sending & Automation | 20% | - Triggered emails and transactional sends - Guided sends and user-initiated sends - Automation Studio basics - Journey Builder fundamentals |
| Subscriber & Data Management | 25% | - Data extensions and list management - Subscriber status and preferences - Import/export and data quality - Segmentation and audience creation |
| Tracking & Reporting | 10% | - Standard reports and dashboards - Key metrics (open, click, bounce, conversion) - Interpreting results and optimization |
| Email Marketing Concepts & Best Practices | 20% | - Email design and accessibility best practices - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Email marketing fundamentals - Deliverability and sender reputation |
| Email Creation & Testing | 25% | - Preview, test send, and validation - Sender authentication (SPF, DKIM, DMARC) - Email Studio tools and editors - Dynamic content and personalization |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
- A. Wait
- B. Verification
- C. Send Email
Correct Answer: B 🗳️
Explanation: Only visible for GuideTorrent members. You can sign-up / login (it's free).
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
- A. Tracking Data Extract
- B. _Open data view
- C. Total Opens measure
Correct Answer: B 🗳️
Explanation: Only visible for GuideTorrent members. You can sign-up / login (it's free).
An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?
- A. Filter the .csv file before import.
- B. Create a data filter on the data extension.
- C. Write a query to create a filtered data extension.
Correct Answer: B 🗳️
Explanation: Only visible for GuideTorrent members. You can sign-up / login (it's free).
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
- A. Automation Studio and Journey Builder
- B. Automation Studio and Path Optimizer
- C. Journey Builder and Behavioral Triggers
Correct Answer: A 🗳️
Explanation: Only visible for GuideTorrent members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?
- A. Sender Profile
- B. Send Classification
- C. Delivery Profile
Correct Answer: A 🗳️
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