Check the Available Marketing-Cloud-Personalization Exam Dumps with 90 QA's UPDATED 2023
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Salesforce Marketing Cloud Personalization Accredited Professional certification exam is designed for individuals who want to validate their expertise in using Salesforce's Marketing Cloud platform to deliver personalized experiences to customers. Marketing-Cloud-Personalization exam is intended for professionals who work in marketing, sales, customer service, or any other role that requires them to interact with customers on a regular basis.
NEW QUESTION # 50
What are three ways segments are used in marketing cloud personalization?
- A. Analytics, trends and engagement
- B. Set goal and filtersb)
- C. Creating related lists within Salesforce CRM
- D. Recommending products
- E. Targeting for campaigns
Answer: A,E
NEW QUESTION # 51
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
- A. Manual segment ETL
- B. Transaction ETL
- C. Product ETL
- D. External email campaign events ETL
Answer: D
NEW QUESTION # 52
What attribute and value is passed in the event API request for returning server sidecampaigns? [check]
- A. Server Side messages = 1
- B. Server side are always returned
- C. Source = Server
- D. Server side = true
Answer: C
NEW QUESTION # 53
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
- A. A/B Testing
- B. Time Based Testing
- C. Rule Based Testing
- D. Variation Testing
Answer: A
NEW QUESTION # 54
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
- A. Leverage service cloud to inform IS in real-time
- B. The agent uses a customized next best offer widget powered by the interaction studio connector
- C. Manually sync data from Interaction studio to service cloud
- D. Use machine learning to serve product/ content recommendations in email sent by your ESP
Answer: B
NEW QUESTION # 55
Event API requests are made using what two content types (select 2)?
- A. JSON
- B. CSV
- C. XML
- D. Form URL encoded
Answer: A,D
NEW QUESTION # 56
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
- A. Audience
- B. Salesforce data
- C. API
- D. Date based
Answer: C
NEW QUESTION # 57
What is the best practice naming convention for attributes?
- A. UpperCamelCase
- B. lowerCamelCase
- C. Upper_snake_case
- D. Lower_snake_case
Answer: A
NEW QUESTION # 58
What is the rule criteria that you can use in the segment creation process?
- A. Social mentions
- B. Actions
- C. Dimensions
- D. Email click throughs
Answer: B
NEW QUESTION # 59
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
- A. Server-side campaign
- B. Mobile campaign
- C. Email campaign
- D. Web campaign
Answer: A
NEW QUESTION # 60
Which data feed integrates purchase data into a profile in interaction studio?
- A. Interaction feed
- B. Catalog feed
- C. Transaction feed
- D. Conversion feed
Answer: C
NEW QUESTION # 61
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualars in-the-moment intent, across channels?
- A. 30 Seconds
- B. 30 milliseconds
- C. 1 minutes
- D. 1 second
Answer: B
NEW QUESTION # 62
Which global templates do you select and customize to provide trending blog recommendations on the homepage?
- A. Einstein content recommendation
- B. Einstein product recommendation
- C. Infobar with CTA
- D. Banner with CTA
Answer: B
NEW QUESTION # 63
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
- A. Daily
- B. Immediately
- C. Every 15 minutes
- D. Hourly
Answer: C
NEW QUESTION # 64
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
- A. Developer tools
- B. Inject SDK
- C. Force SDK URL
- D. Campaign Debugger
Answer: C
NEW QUESTION # 65
How does IS define web template?
- A. A repeatable framework used to create a web campaign
- B. The events and behavior of what will be captured on the websites
- C. An area on your site that a developer has configured.
- D. A google Chrome Extension
Answer: A
NEW QUESTION # 66
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS users third party software to match anonymous and knows identifies
- B. IS uses probability matching to determine if two or more profiles represent for user identity
- C. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
- D. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
Answer: A
NEW QUESTION # 67
How often does interaction studio poll the sftp for new files for ingestion?
- A. Daily
- B. Immediately
- C. Every 15 minutes
- D. Hourly
Answer: C
NEW QUESTION # 68
What are the three types of ingredients available for a recipe?
- A. Catalog-based and Trending
- B. Co-Occurrence
- C. Recommendations
- D. Machine Learning
- E. Promotions
Answer: A,B,C
NEW QUESTION # 69
When using B2B Detect, which two options are valid account origins?
- A. IP address
- B. Customer date of birth
- C. Account Domain
- D. Time of day
Answer: A,C
NEW QUESTION # 70
How many days after the date of upload will files be deleted from the SFTP?
- A. 60 days
- B. 180 days
- C. 30 days
- D. 90 days
Answer: A
NEW QUESTION # 71
Which three components of a server side campaign must be coded by a developer?
- A. Content Selection
- B. EVENT API Request
- C. Campaign Setip
- D. Parsing the JSON Response
- E. Tracking of campaign statisticsd
Answer: B,D,E
NEW QUESTION # 72
What would a marketer include if they want to ensure they display recommendations from more than one category?
- A. Ingredient
- B. Variation
- C. Booster
- D. Exclusion
Answer: B
NEW QUESTION # 73
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To pass Marketing-Cloud-Personalization exam, you will need to demonstrate your knowledge in various areas, including personalization strategies, data management, segmentation, content creation, and email marketing. You will also be tested on your ability to use Marketing Cloud tools and features to create personalized customer journeys and measure the effectiveness of your marketing campaigns. By passing Marketing-Cloud-Personalization exam, you will prove your proficiency in using Marketing Cloud to create personalized experiences that drive customer engagement and loyalty, which can help you stand out in the competitive marketing industry.
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