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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A) Randomization
B) Continuity
C) Flighting
D) Pulsing

2. Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A) Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
B) Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.
C) Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
D) Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.

3. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Follow leadership's direction since the issue is minor and unlikely to escalate
B) Recommend disclosure only if customers or media raise concerns
C) Advise transparent communication to affected stakeholders, proportionate to the issue
D) Delay any communication until legal counsel confirms there is no obligation to disclose

4. At a recent seminar, an executive of a high-profile social media company gave a persuasive presentation about the future of their social media app for business use. The data included were: it reaches 41% of all 18- to 34-year-olds on any given day; with a geographic filter applied, it is typically seen by 40-60% of daily users within the national audience; 58% of college students would likely purchase a brand's product or service if they saw a coupon on the app; brands are charged an average of $75,000 a day to advertise on it. The organization's products and services are designed to serve the needs of the 40- to 60-year-old segment of the market. The marketing department has already allocated their budget for the year to other channels. The CEO wants to adopt this new technology. What is the BEST way to counsel the CEO?

A) Reallocate budget to accommodate piloting the social media app, then give the executive team a leading business publication featuring new media case studies so they can learn how other businesses are making use of new media.
B) Counsel the CEO that the budget is already allocated for the year and the app cannot be implemented this year.
C) Advise that the social media app is not a good fit and it will not deliver a good return on investment (ROI) for the company.
D) Revisit the communication plan with the aim of finding opportunities to start implementing activity on the social media app as soon as possible and educate the organization on the strategic application of new media to reach a wider audience.

5. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) High probability, high potential damage
B) Low probability, high potential damage
C) Low probability, low potential damage
D) High probability, low potential damage

Solutions: