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IBM 000-M96 Exam Overview:
| Certification Vendor: | IBM |
|---|---|
| Exam Name: | IBM Unica Enterprise Campaign Technical Mastery Test V1 |
| Exam Number: | P8010-096 |
| Exam Format: | Multiple Choice Questions |
| Exam Price: | $200 USD |
| Certificate Validity Period: | Indefinite |
| Related Certifications: | IBM Enterprise Marketing Management Sales Mastery |
| Available Languages: | English |
| Passing Score: | 70% |
| Real Exam Qty: | 90–110 |
| Exam Duration: | 90 minutes |
| Recommended Training: | IBM Unica Campaign Official Training |
| Exam Registration: | Pearson VUE Testing Center IBM Certification Registration |
| Sample Questions: |  |
| Exam Way: | Online proctored or onsite at authorized test centers |
| Pre Condition: | No mandatory prerequisites; recommended experience with Unica Campaign v8.x/v9.x |
| Official Syllabus URL: | https://www.ibm.com/certify |
IBM 000-M96 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration & Administration | 15% | - Response tracking and reporting - Integration with Unica Marketing Operations - Logging, troubleshooting and maintenance |
| Unica Campaign Architecture & Concepts | 25% | - Audience levels and data structure - Database schema and tables - System components and architecture |
| Campaign Design & Flowchart Processes | 30% | - Segment, Select, Merge, Sample, Extract processes - Flowchart creation and management - Testing, scheduling and execution - Target cell spreadsheet and offer management |
| Advanced Features & Best Practices | 5% | - Upgrade and migration considerations - Performance optimization |
| Installation & Configuration | 25% | - Partitioning and user management - Server configuration (WebSphere / WebLogic) - Environment setup and deployment - Security, roles and permissions |
Your IBM Unica Enterprise Campaign Technical Mastery Test V1 Exam Questions, Answered
IBM recommends these training resources for the IBM Unica Enterprise Campaign Technical Mastery Test V1 exam:
Follow the training with steady self-testing — the 91 practice questions from GuideTorrent help you apply theory and fill any gaps the training leaves.
The official IBM Unica Enterprise Campaign Technical Mastery Test V1 outline defines 5 domains. The leading three are Installation & Configuration (25%), Unica Campaign Architecture & Concepts (25%), and Campaign Design & Flowchart Processes (30%). The full list is in the topics section above, and GuideTorrent's 91 practice questions cover each one.
Online proctored or onsite at authorized test centers Register for the IBM Unica Enterprise Campaign Technical Mastery Test V1 exam through these official channels:
After booking, GuideTorrent delivers your practice questions within 1 minute — preparation starts the same day.
The IBM Unica Enterprise Campaign Technical Mastery Test V1 exam contains 90–110 to complete within 90 minutes. Timed simulation in the GuideTorrent Desktop Test Engine teaches that rhythm before exam day does.
GuideTorrent issues a full refund if you take the IBM Unica Enterprise Campaign Technical Mastery Test V1 exam within 60 days of purchase and do not pass. The policy does not apply if the exam is taken within 3 days of purchase, if the exam was never actually taken, or to free materials or expired orders, and the candidate name must match the payer name. Submit a scan of your enrollment slip and the official Score Report PDF within 2 days of the exam; claims are processed within 7 days. Alternatively, exchange for two free exam products of equal value and keep your original update service. Orders arrive by email within 1 minute — contact support if nothing arrives within 2 hours.
The 000-M96 exam is a IBM certification exam validating the IBM Unica Enterprise Campaign Technical Mastery Test V1 syllabus shown above. It belongs to these credential paths: IBM Enterprise Marketing Management Sales Mastery. Candidates in 2026 prepare for it with GuideTorrent's 91 practice questions, available as a printable PDF, a Windows Desktop Test Engine, and an Online Test Engine — three versions of the same materials.
No mandatory prerequisites; recommended experience with Unica Campaign v8.x/v9.x Since requirements change over time, confirm the latest on the official IBM exam page before scheduling.
The IBM Unica Enterprise Campaign Technical Mastery Test V1 exam requires 70% to pass, and registration costs $200 USD. A failed attempt means paying the same fee again — a readiness check with the GuideTorrent engines before booking is the cheaper option.
Three versions of the same study materials: a printable, expert-prepared PDF with free demo download and instant access; a Desktop Test Engine for Windows with customizable simulation and timed modes that works offline; and an Online Test Engine for any browser on Windows, Mac, Android, and iOS with test history and performance review. All 91 practice questions are identical across versions. Every purchase includes 365 days of free updates, a 50% renewal discount afterward, and unlimited computer installations.
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
Which Unica Campaign object(s) has no naming restrictions, for instance, using special characters like ? or >?
- A. Audience levels not including audience level field names.
- B. All of the above.
- C. Offer templates
- D. Custom attribute display names not including custom attribute internal names.
Correct Answer: B 🗳️
In Unica Campaign, what does a customer need if they want functionality that includes creating, viewing and managing of the Target Cell Spreadsheet and custom cell attributes?
- A. Unica Optimize
- B. Unica NetInsight
- C. Unica Marketing Operations
- D. Unica eMessage
Correct Answer: C 🗳️
In Unica Marketing Operations, what happens if a person who is assigned to the required approver role does not respond to an Approval request even though all other assigned Approvers have responded?
- A. The Approval can be completed without the required Approver's response if the person sending out the approval request decides the approvalis not needed.
- B. The required Approver can override the need to send an approval for a specific request.
- C. The Approval is not completed until all required Approvers respond.
- D. The person sending out the Approval request needs to override the need for an Approver's response.
Correct Answer: C 🗳️
After an installer completes the Unica Campaign installation and the unica.ear file is created, where do you deploy the ear file?
- A. Affinium Manager
- B. Framework Manager
- C. Campaign Listener
- D. Weblogic or Websphere Server Administration Console
Correct Answer: D 🗳️
In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?
- A. Campaign manager
- B. Flowchart designer
- C. User who creates the offer
- D. System or offer administrator
Correct Answer: D 🗳️
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