[Apr 09, 2022] Fully Updated Dumps PDF - Latest Marketing-Cloud-Administrator Exam Questions and Answers
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The Salesforce Certified Sales Cloud Administrator program is designed for administrators who can configure Marketing Cloud products using industry best practices and products. Applicants are generally familiar with the data structure in subscriber data management and can go through a thorough configuration. Marketing Cloud certified administrators can correctly resolve user account settings and user requests.
NEW QUESTION 46
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
- A. Apply a Row Based Retention to each data extension as it is created, set to 12 months
- B. Set inactive data to be automatically cleared after one year, but is recoverable
- C. Configure the Enterprise wide default retention to one year
- D. Configure the business unit data retention setting to 12 months
Answer: A
NEW QUESTION 47
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
- A. Send Email Activity with a link to a subscription center.
- B. Microsite with Smart Capture to store entrants on a data extension.
- C. Data Extension with double opt-in status defined.
- D. Microsite with Web Collect to store entrants on a data extension.
Answer: B,C
NEW QUESTION 48
What is Setup Assistant?
- A. A dashboard containing key metrics for the business unit
- B. A search within Help and Training limited to configuration documents
- C. Support service allowing the outsourcing of repetitive admin tasks
- D. A prioritized account configuration checklist
Answer: D
NEW QUESTION 49
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Update Only
- B. Add Only
- C. Add and Update
- D. Overwrite
Answer: D
NEW QUESTION 50
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
- A. Conversion Tracking
- B. Google Analytics 360
- C. Collect Tracking code
- D. Web & Mobile Analytics
Answer: C
NEW QUESTION 51
Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
- A. Einstein AI
- B. Datorama
- C. Interaction Studio
- D. Google Marketing Platform
Answer: B
NEW QUESTION 52
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?
- A. The user Is getting deleted from the AN Subscribers list
- B. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
- C. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
- D. Data in data extensions corresponding to the customer
Answer: A
NEW QUESTION 53
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Performance Over Time Report
- B. Campaign Email Tracking Report
- C. Account Send Summary Report
- D. Email Send Report
Answer: C
NEW QUESTION 54
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
- A. Keyword has too many characters
- B. Keyword fails to meet content standards
- C. Keyword is a reserved word
- D. Keyword is used within another business unit
Answer: D
NEW QUESTION 55
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers
- A. By default, the password will be the password of the logged-in user.
- B. By default, the username is the MID for the current Marketing Cloud MID.
- C. Once created, the user will need to be activated in order to use the SFTP.
- D. Minimum password length is 12 characters.
Answer: C,D
NEW QUESTION 56
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers
- A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- B. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
- C. The consultant should enable deep linking in Marketing Cloud Connect configuration.
- D. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
Answer: A,C
NEW QUESTION 57
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
- A. Google URL shortner
- B. Bitly URL Shortener
- C. Login detail for each social media account
- D. Facebook ad manager
Answer: B,C
NEW QUESTION 58
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
- A. Contract Data is used for the Decision Split.
- B. Filter Contacts are enabled to refine the audience.
- C. Journey Data is used for the Decision Split.
- D. Entry Source attributes are available in Journey Settings.
Answer: C
NEW QUESTION 59
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?
- A. Select 'Enable Audit Trail Data Collection'
- B. Deselect 'Enable Username and Password for Web Services'
- C. Deselect 'Exclude API Users From Password Expiration'
- D. Select 'Identity Verification'
Answer: B
NEW QUESTION 60
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
- A. Edit the entity Verification Settings
- B. Enforce Export Email Whitelist
- C. Enable IP Whitelisting
- D. Add a Domain to the Export Email Whitelist
Answer: B,D
NEW QUESTION 61
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