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Pegasystems PEGAPCMC80V1_2019 guide torrent - Pega Certified Marketing Consultant (PCMC) 80V1 2019

Updated: Jul 19, 2026

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PEGAPCMC80V1_2019 guide torrent
  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019

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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Topic 1: Customer Actions and Treatments- Offer and Action Management
  • 1. Treatment design and execution
  • 2. Define and manage customer actions
  • 3. Multichannel offer presentation
Topic 2: Campaign and Channel Management- Outbound and Inbound Marketing
  • 1. Web and mobile channels
  • 2. Email campaigns
  • 3. Real-time interaction management
Topic 3: Next-Best-Action and Customer Engagement Fundamentals- One-to-one customer engagement
  • 1. Next-Best-Action framework
  • 2. Customer-centric marketing concepts
Topic 4: Engagement Policies and Eligibility- Customer Qualification
  • 1. Suitability and engagement policies
  • 2. Eligibility rules
  • 3. Applicability criteria
Topic 5: Customer Journeys and Marketing Operations- Journey Design
  • 1. Performance monitoring
  • 2. Customer journey orchestration
  • 3. Marketing operations management
Topic 6: Contact Policies and Arbitration- Offer Prioritization
  • 1. Business levers and arbitration
  • 2. Contact limits
  • 3. Action prioritization
  • 4. Volume constraints
Topic 7: Decision Strategies and Analytics- Decisioning
  • 1. Adaptive models
  • 2. Decision strategies
  • 3. Predictive analytics
  • 4. Marketing optimization

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