Who should take the PDT-101 exam
Salesforce Pardot for Digital Marketers PDT-101 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Pardot Specialist. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Pardot for Digital Marketers PDT-101 Exam certification provides proof of this advanced knowledge and skill. If Candidates should have two to six months of experience building Marketing Workflows with Pardot Platform and on a similar technology platform then he should take this exam.
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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Salesforce PDT-101 Exam Reference
How to book the PDT-101 Exam
These are following steps for registering the PDT-101 exam. Step 1: Visit Webassessor Exam Registration Step 2: Signup/Login to Webassessor Step 3: Select the onsite proctored or online proctored delivery method of Certification Exam Step 4: Select Date, time and confirm with a payment method
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Salesforce PDT-101日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing and Content | 15% | - Dynamic content and A/B testing - Email templates and personalization tags - Email performance reporting - Email deliverability and compliance |
| Automation and Lead Nurturing | 25% | - Automation rules and completion actions - Form handlers and landing pages - Page actions and custom redirects - Engagement programs and drip campaigns |
| Salesforce Integration | 20% | - Bi-directional data synchronization - Custom field mapping and sync rules - Campaign and lead/contact sync - Pardot-Salesforce connector configuration |
| Prospect and List Management | 15% | - Static, dynamic, and test lists - Segmentation rules and filters - Scoring and grading models - Prospect records and visitor tracking |
| Reporting and Analytics | 10% | - Integration with Salesforce reports - Pardot campaign and ROI reporting - Visitor and prospect activity reports |
| Pardot Administration and Overview | 15% | - Pardot account setup and navigation - Email domains and authentication - User management, roles, and security - Recycle bin and data governance |



