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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data and Customer Profiles | - Data ingestion and identity resolution
|
| Segmentation and Personalization | - Audience segmentation strategies
|
| Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Measurement and Optimization | - Reporting and analytics
|
| Implementation and Configuration | - Setup and deployment
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
Which three components of a recipe are optional when configuring a new algorithm?
- A. Decisions
- B. Exclusions
- C. Boosters
- D. Ingredients
- E. Variation
Correct Answer: B,C,E 🗳️
How many days after the date of upload will files be deleted from the SFTP?
- A. 180 days
- B. 30 days
- C. 90 days
- D. 60 days
Correct Answer: D 🗳️
What is the unified customer profile?
- A. A unified view of all customer activity across, websites, web applications, mobile store, call center
- B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
- C. A profile view for administrators to see activity across all of the customer touch points
- D. A view of each visitor, customer, and user based on their behaviour on your website, withmarketing emails or, with any integrated channel
Correct Answer: D 🗳️
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?
- A. Viewer
- B. Campaign author
- C. Campaign editor
- D. Editor
Correct Answer: C 🗳️
Which two items can be included in the total engagement score calculation?
- A. Visits
- B. Time of Day
- C. Actions
- D. Identity merge date
Correct Answer: A,C 🗳️
