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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to prune categories that are returning zero inventory.
B) A client has run an inventory report, and wants to identify their highest-performing categories.
C) A client wants to review their data activation integrations.
D) A client needs a promotional category added to their taxonomy for a month-long sale.

2. Describe the features of an Audience Injection App that uses SDT.

A) The client shares the audience with you. This will generate an email notification that includes the audience composition.
B) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
C) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
D) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.

3. You have just deployed the BlueKai data collection tag on your site and you are interested in understanding the category level inventory trend.
Which statement is true?

A) It can take up to a week for the Provider Inventory Report to reflect this newly onboarded data via the tag.
B) It can take up to 36 hours for the Provider Inventory Report to reflect this newly onboarded data via the tag.
C) The data from the tag will be available after 48 hours in the Provider Inventory Report.
D) The data from the tag will be available immediately in the Provider Inventory Report.
E) The data from the tag will be available after 24 hours in the Provider Inventory Report.

4. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Site Hits report
B) Provider Exchange report
C) Schedule Hits report
D) Provider Category report
E) Provider Inventory report

5. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
B) The audience structure creates a Boolean OR, where a user having either category can be targeted.
C) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
D) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.

Solutions: