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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.
B) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.
C) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
D) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.

2. You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A) Create a Non-Competitor Program using Program Designer.
B) Search the list for the domain name of the competitor and select the block option for each user that is found.
C) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
D) Periodically run the scrub utility and delete all email addresses from your competitor's domain.

3. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)

A) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
B) Send carefully planned content to highly engaged recipients.
C) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
D) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
E) Minimize complaints and bounces to establish a good reputation with each ISP.

4. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
B) In Manage Campaigns, select 45 days for the end element.
C) Create a calendar reminder and manually close the campaign.
D) In the Program Designer, configure 45 days for Auto-Close after launch.

5. You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A) Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B) Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C) Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D) Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

Solutions: