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IBM 00M-246 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Solution Selling Approach | - Identifying customer needs and mapping IBM solutions - Competitive positioning and differentiation |
| Topic 2: IBM Smarter Commerce Overview | - Smarter Commerce concepts and business value - IBM Commerce solution portfolio overview |
| Topic 3: IBM Commerce Capabilities | - Analytics and customer insights - Marketing, merchandising, and personalization - Order management and fulfillment capabilities |
| Topic 4: Sales Positioning and Value Proposition | - Industry use cases for commerce solutions - Customer engagement and digital commerce transformation |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Question 1
What are Smarter Commerce 'Market' offerings focused on?
A. Personalized customer engagements across multiple touch-points.
B. is a buy online, pick-up in the store (BOPIS).
C. Customer buying patterns.
D. Visibility and optimization in the supply chain.
Question 2
Which one of these software solution components providing business capabilities is
NOT part of the 'Service' Offerings?
A. ILOG
B. Unica
C. Retail Store Solutions
D. IBM Case Manager
Question 3
What are Smarter Commerce 'Service' offerings focused on?
A. Driving the customer to the call center sales channel.
B. Flawless service across all customer interactions to anticipate needs and maintain loyalty.
C. Integrating the supply chain in order to support the call center.
D. Up-sell potential via call center interaction.
Question 4
Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?
A. Uncertain ROI.
B. Existing systems and data are too disparate.
C. They feel interactive marketing is not appropriate for their business.
D. Cost is too high.
Question 5
What is one key benefit of the collaboration network?
A. Reduced employee turn-over.
B. Understanding customer preferences.
C. Rapid partner on-boarding.
D. Best-of breed product design.
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: C |
