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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data and Customer Profiles | - Data ingestion and identity resolution
|
| Segmentation and Personalization | - Audience segmentation strategies
|
| Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Measurement and Optimization | - Reporting and analytics
|
| Implementation and Configuration | - Setup and deployment
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. Which three components of a recipe are optional when configuring a new algorithm?
A) Decisions
B) Exclusions
C) Boosters
D) Ingredients
E) Variation
2. How many days after the date of upload will files be deleted from the SFTP?
A) 180 days
B) 30 days
C) 90 days
D) 60 days
3. What is the unified customer profile?
A) A unified view of all customer activity across, websites, web applications, mobile store, call center
B) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
C) A profile view for administrators to see activity across all of the customer touch points
D) A view of each visitor, customer, and user based on their behaviour on your website, withmarketing emails or, with any integrated channel
4. Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?
A) Viewer
B) Campaign author
C) Campaign editor
D) Editor
5. Which two items can be included in the total engagement score calculation?
A) Visits
B) Time of Day
C) Actions
D) Identity merge date
Solutions:
| Question # 1 Answer: B,C,E | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: A,C |
