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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A) Offer
B) Placement
C) Image
D) Ad Type
E) Audience
F) Dynamic Creative

2. You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

A) Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
B) You run different conversion campaign ads for all events currently being measured on the website.
C) Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
D) Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.

3. What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

A) Business Manager' Pixel Data Source
B) Facebook Custom Audiences
C) Facebook pixel helper
D) Facebook Analytics Tools

4. What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.

A) Use Store Visit ads in order to bring traffic to the two specific retail stores.
B) Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
C) Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.
D) Add map card with your page location.

5. You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

A) Pixel Moderator
B) Pixel Editor
C) Pixel Standard Access
D) Pixel Event Manager
E) Pixel Ad Manager

Solutions: